The Golden Rule

“Never impose on others what you would not choose for yourself” – Confucius

The first partner of LilleyCo Financial Services began in business in 1990 and many of these first clients are still active clients today.  The business has changed name a number of times over the past 12 years as partners have retired and we remain forward thinking and refreshing our brand to reflect what we do.  We are part of one of the largest financial advice networks in the UK – Openwork – comprising of more than 3,000 financial advisers across the group. Openwork offer us the support services and expert guidance we need to prosper.

Our offices are based in the beautiful Lambourn Downs at Shefford Woodlands and easily accessible (only 4 minutes) from Junction 14 of the M4.  At The Long Yard we share our premises and knowledge amongst a small community of four separate financial advice businesses, LilleyCo being one, enhancing and enriching our working environment creating scale and a vast pool of experience and resource.

Financial planning is built on fundamental principle. Our approach is bespoke, reflecting each individuals own different personal circumstances.  A strong client relationship and a coordinated client journey are crucial to satisfying your needs and achieving your goals.

Why the Frog …?

LilleyCo respects and understands the importance of planning your finances correctly for you; but we like to deliver our services in a way that makes your journey with us an easy, and as far as possible, a fun one.  We are a small team and value our clients and like to engage with them.  The frog has different meanings in different cultures, but perhaps with the company name being LilleyCo the connection was inevitable…!

However ….

The frog is most famous in Chinese culture as a sign of prosperity. Ch’an Chu, the three-legged money frog, is a popular statue believed to attract or protect its owner’s wealth. In Feng Shui — the art of planning and building structures to maximize harmony between individuals and the universe — frogs are recognized as a sign of affluence.

Frogs are also good luck symbols in Japan – especially for travellers, images or charms were worn during long voyages to assure safety (particularly across water).

The Celtic meaning is that the Frog was deemed lord over all the earth, and the Celts believed it represented curative or healing powers because of its connection with water and cleansing rains.

And ….

That from a financial perspective, it is the “Lilley” pad that keeps our client’s financial heads above water and LilleyCo that can guide you through your ‘financial waters’, be they troubled or full of opportunity.

Either way – we like to think that we can keep what is a serious and important subject smooth and calm through working with us here at LilleyCo.